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The joint venture, Guitar Edge LLC, will expancd and enhance Guitar Edge magaziner into a multimedia resourcefor guitarists. Hal Leonard'sx Guitar Edge magazine debuted in the summerof 2006. The magazinre specializes in providing accurate transcriptions in standard notation andguitar tablature, or for the hottest songs in all The new Guitar Edge will adopt the four-platform multimediz model pioneered by Premier Guitar, a Mount Vernon, Iowa-basede media company that publishes Premied Guitar magazine. The strategy features a printf magazine supported by a free online Web site andweeklty e-newsletter. The enhanced Guitar Edge will make its debut with the Septemberf2009 issue.
Editorial staffs from both firms will providse content for Guitar Edge and subscribers to both magazinescan opt-in for the new, free-of-charge Guitar Edge digital Jeff Schroedl, vice president of pop and standarde publications for Hal Leonard, said the new medis will provide an additionall revenue stream for its publishingf partners. Publishers will be paid based on page views wheneverr readers of the magazines view the free tabsongse online.
Premier Guitar CEO Petetr Sprague said the collaboration withHal Leonard, the world'zs largest publisher of sheef music, could lead to a "host of new
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