Thursday, January 17, 2013

Universal, CVB unveil discounts - Orlando Business Journal:

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Universal’s runs through the summer and the convention and visitors bureayu targetsfall travelers. Universal’s Vacatiomn Stimulus Offer cuts deposits on vacation packagexs by half and its Vacation Protection Plan provides a free vacation protection plan that offerse refunds to those who book packages and then lated losetheir job. Universal is also offering Kids FreeVacationb — free admission for children aged 3-9 when they are stayinv with two adults for four nights at one of Universal’xs on-site hotels. The four-night packages, booked through July 21, starf at $986.
The convention and visitors bureau new fall campaighn that emphasizesCentral Florida’s appeal to frugal The campaign, called Free for will replace the current Endless Summer campaign. Both are aimerd at potential visitors living withina day’s drive of The campaign has a $1.4 million budget, abourt $350,000 less than the agency spent on last fall’xs promotion. The bureau will use outdoor radio, magazines and mobile devices to get itsmessagse out. The campaign will target couples lookingg fora getaway, the culinary couples without children and “girlfriend getaways,” a bureau spokesmab said. The CVB plansd to run the campaign in Septembeand October.
Though the bureau hopez to us television talk shows to get themessagr out, it doesn’t plan to use TV

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