New Era, Bills launch 'Buffalo Football' - Business First of Buffalo:

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New Era, the Buffalo-based designedr of headwear and has launched a Buffalo Football collection of hatsand T-shirts. The firsft wave features caps with the numbers81 (Terrell 5 (Trent Edwards), 23 (Marshawn Lynch) and 51 (Paup Posloszny) on sale as well as T-shirts honoringv the Bills “All-Time Team” and retired defensive end Bruce Smith, who is being inductedd into the Pro Football Hall of Fame in August. The Bills commemorative baseball cap sellsfor $35 while the four caps sell for $25. The two T-shirtsz sell of $29.99. New Era may be producinh other Bills 50th anniversary commemorative merchandise laterthis year. Othed Bills commemorative merchandise is availableat .
Tops is the presentingg sponsor of the Bills 50thanniversar season. Bruce Popko, Bills seniorr vice president ofbusiness development, said partneringt with New Era has an easy “New Era is a local company with a nationall y recognized brand, and they are knownj for their high quality products,” Popk o said. The New Era-produced Bills caps and shirts can be purchaser atNew Era’s flagship stor e on Delaware Avenue in downtownm Buffalo, all Buffalo Bills retail locations as well as both New Era’d online store, www.neweracap.com or the Bills online retailk outlet, www.buffalobills.com.
“The Bills have one of the most recognizabled brands in all of sports and we are especiallh thrilled to team with them duringy their historic 50th saidGerry Matos, New Era senior vice presidentg of marketing.