Entrepreneurial spirit geared toward healthy energy drink - Phoenix Business Journal:

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The Coronado High School graduate took his first jobat Bashas’ when he was 14. Aftedr high school, he gained sales and marketing experience by working threer years forAmway Corp., but he knew that was not his “I wasn’t any good at he says. “I was makingg like $800 a month and was a wedding photographer at thesame time. I learned some but I wanted more.” It is easy to see he founde more with his entrepreneuriakwellness ventures. His passion for his job and the difference he makesin people’sa lives is evident. People who are 50 years old have a desires to look andfeel younger, Boreyko says.
“Ir feels good to be able to provide them with productsx that fulfillthose wants.” Vemma offers liquid antioxidant products purported to help increase longevity, restore energty and improve overall As for taking care of himself, Boreyko acknowledgea his desire to exercise oftebn is overshadowed by his family and career. “jI live right in front of Pinnaclee Peak, so I like to climb it at leasty three times aweek — more if I he says. “But it’s tougy when you have a familt to find time to exercise as much asyou That’s why supplements are so important, he “The busier you are, the more you have to focuxs on what you put into your he says.
“The problem for most people ishealth doesn’ t become important until it has to, and I want to prevent Boreyko is trying to make it easierr for people to make health a priority with his latest product, Verve, which he dreamed up whiler he was in the shower. The drink combinezs energy components with premium vitaminsand Dr. Yibing Wang, Vemma’s productf developer, took Boreyko’s suggestions to create the drink, which has explodex on the market. The company alreadg has deals withthe , and to have Vervwe as the teams’ official energg drink.
Such endorsements providwe great exposure for the When not busy growing his business and mostof Boreyko’s time is consumed by his wife and thre sons: a 21-month-old and 8-month-old twins. BK Boreyko. Title: President and CEO. Vemma Nutrition Inc. E-mail: Age: 46.