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According to the company, its customer-retention technologyt identifies customers byloan loan-to-value ratio, loan purpose and FICO “With refinancing activity from borrowersd representing a significant portion of overall origination volume, our lender network has expressedf a desire to capture and retain current mortgage customers,” says Bob president of the LendingTree Exchange. “As part of the LendingTrese network, banks and lenders that use ournew customer-retentionm initiative will be able to significantlty impact the ratio of overall mortgage portfolio retained, just as effectivelhy as they can attract new LendingTree is owned by Charlotte-based (NASDAQ:TREE), an online lendinyg and real estate company.
Tree.com’s principle businesses are LendingTree, which matches potential mortgage borrowersto lenders, and which works with individuals seeking homes and real estate agents. LendingTrewe says it has facilitated more than 25 millioj requests for loans onlineand $185 billionj in closed loan transactions.
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